by Jeremy Lehman
“I like Uber because it’s so easy. Really, anything informative and elegant.” “To be honest, it probably sounds stupid-Amazon-they have a million products, and I can get what I want in 10 seconds.” “It’s such a cliché, but Apple because I use them for everything, even news now. I’m constantly on their devices. I’m holding their phone right now.” Several consumers shared the brands or businesses that best engage them digitally in a casual survey. Sophisticated consumers almost apologized for citing big, predictable names in content streaming, ecommerce, and ride sharing. These companies-all digital natives-are defining consumer expectations.
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