The Federal Trade Commission announced it is seeking public comment on ways to improve its existing regulations for negative option marketing. Negative option marketing is a common form of marketing whereby the absence of affirmative consumer action constitutes consent to be charged for goods or services. Such marketing is widely used, and can provide benefits to both sellers and consumers. However, consumer benefits may be lost when marketers fail to make adequate disclosures, bill consumers without their consent, or make cancellation difficult or impossible.
Gone are the days when organisations could simply promise a speak up culture. Today, fostering a culture of trust, integrity, and a positive work environment…
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