The Netherlands remains ranked as the world’s 13th most valuable brand nation. The country’s brand value is down by 21% to US$945 billion. The top 100 nation brands based in the Brand Finance Nation Brands 2020 ranking lost US$13.1 trillion of brand value last year as they were affected by the COVID-19 pandemic. Meanwhile, China’s brand value stands at US$18.8 trillion. It continues to close in on the US, which has a brand value of US$23.7 trillion. Japan was ranked 3rd in the world as its economy recovered quickly and remained largely intact from the pandemic. Ireland has been the only nation brand in the top 20 to see brand value growth of up to 11% at US$670 billion due to its robust economy bolstered by strong exports and consumer spending. Vietnam, which has been emerging at the Southeast Asian center for manufacturing, has outranked the global trend with a brand value up 29%. Continue reading…
Gone are the days when organisations could simply promise a speak up culture. Today, fostering a culture of trust, integrity, and a positive work environment…
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Ever since WarGames, we have been bracing for the cyberwar to come, conjuring images of exploding power plants and mass panic. But while cyber attacks are …
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